Keeping the product customer-first

Customer-first philosophy

Every feature we add must clearly help someone improve their job prospects. That focus keeps the product useful and accessible. We prioritise features that reduce application friction, improve match quality, or teach better self-presentation.

Pricing that respects users

The core builder, templates, and reliable PDF export remain free. Paid features are additive: they save time or unlock advanced workflows (collaboration, team templates, priority exports). We avoid paywalls that block essential outcomes.

Listening and iterating

We run regular user interviews, collect in-app feedback, and instrument key flows to see where people get stuck. That data drives small, frequent improvements — and when a bigger investment is needed (for example, integrations or new templates), we prioritise based on impact and fairness.

Metrics we care about

• Resume completion rate: How many people finish a resume after starting?
• Export success: PDFs generate correctly on first try.
• User satisfaction: Net-promoter and qualitative feedback from candidates.

Putting the customer first means being transparent about trade-offs, pricing, and privacy — and continuously validating that our roadmap actually helps people get hired.